Wahl's® Whitening Shampoo contains less than 1% color enhancer to help whites to be whiter and colors brighter. The rich lather deep cleans dirt and environmental residue that dulls your dog's coat. The easy rinse shampoo leaves your dog's coat clean, silky and smooth. Plant based ingredients make Wahl's® Shampoo the choice for owners who want to avoid harsh chemicals for both their dog and themselves. Our Shampoo is PEG-80 Free.Directions: Saturate your dog’s coat with warm water. Because this shampoo is a concentrate, apply a small amount of shampoo to your dog’s coat. Work shampoo into a foamy lather from head to tail. Rinse coat thoroughly and towel dry. Gently brush coat.CAUTION: Use on dogs or cats. External use only. Avoid contact with eyes and mouth. Although rare, an allergic reaction is possible. If irritation occurs, stop use. Keep away from children.