Wahl’s New Line of Shavers Gets Real on Grooming Fundamentals

Smaller shaver

Wahl, the No. 1 brand in trimmers and Official Sponsor of Facial Hair, pivots to launch a new line of shavers for today’s guys on the go, in a hurry and in style. The new line of three shavers, hitting retailers now and throughout February sets out to meet real guy’s expectations for their real grooming routine with the LifeProof Shaver, Speed Shave and Smart Shave. The shavers are designed to get back to the grooming fundamentals of speed, comfort, convenience, reliability and ease.

This ground breaking line of shavers is being supported with a national TV, radio and streaming, advertising campaign scheduled to run through the second quarter of 2017. The TV spot, currently airing, can be viewed here:

Every year competitors launch new flashy products that don’t last. Wahl has the staying power guys expect, and history of delivering on quality,” said Steven Yde, VP, Marketing, North American Consumer Division for Wahl. “Meaningful innovation has guided the development of the new line of shavers along with our continued commitment to provide guys what they truly want – a fast, easy, close shave.”

Customized Style

The new line of shavers complements the grooming routines for guys.  Adding a shaver to a tool kit is the ideal scenario for the well-groomed guy.  While a trimmer is a great tool to maintain and shape the length of facial hair, adding a shaver ensures a smooth and even shave around the face and neck for customized style.

The three shavers are designed to deliver on what guys have come to expect from Wahl products: reliability, performance and convenience. Powered by the most advanced Wahl Lithium Ion Technology, the shavers have a 90-minute run time.  With a five minute quick charge and a one hour full charge the shavers are both reliable and ready to go whenever needed. Advanced Speedflex precision shaving foil technology guarantees a fast, smooth, close and comfortable shave along with a wide precision trimmer blade for quick and easy detailing for superior performance. The wet/dry shaving feature offers the convenience to use the shaver anywhere and makes it easy to clean while the ergonomic no-slip rubber grips make it comfortable to hold.

Get a super-fast and comfortable shave with Wahl’s Speedflex precision shaving foils. Dual floating foil shaver heads with both symmetrical and asymmetrical foil patterns to lift and cut hairs no matter which direction they are growing to give you the best shave with the fewest passes. Bi-directional long hair intercept cutter bar will shave even better after three to four days of growth to provide unbeatable shaving results from head to toe. Fully washable stainless steel foils offer easy clean up.  All three shavers also have an electronic travel lock that keeps them from accidently turning. 

Product information about all three shavers is available on the Wahl Home Products website at:

Wahl LifeProof Shaver

For the rugged on-the-go guy who wants his shaver built to complement his active lifestyle, the LifeProof Shaver is designed to be virtually indestructible with sporty yellow shock-proof housing. The shaver is waterproof up to one meter and has rugged rubber grips. The LifeProof shaver lives up to its name - it’s the perfect grooming tool to toss in a gym bag or pack along for a work trip. Watch the LifeProof product video here:

LifeProof Manufacturer’s Suggested Retail Price of $79.99

Wahl Speed Shave

A fast, close and comfortable shave is the hallmark of the new Wahl Speed Shave. This brushed stainless steel grooming tool has precision ground blades for no-snag detailing. The Speed Shave is designed for the guy who wants a shaver that gets the job done fast but doesn’t sacrifice a close smooth shave.  Watch the Speed Shave product video here:

Speed Shave Manufacturer’s Suggested Retail Price of $99.99

Wahl Smart Shave

The Smart Shave is Wahl’s highest performing shaver. This polished stainless steel grooming tool possesses high-tech smart style and the most advanced technology with a meter LED charge indicator.  It offers smart cutting performance with an advanced foil cutting system and precision ground trimmer for sharp edges and clean lines. The Smart Shave is the tool for the guy who wants his shaver to be as smart as he is. Watch the Smart Shave product video here:

Smart Shave Manufacturer’s Suggested Retail Price of $109.99


The Wahl LifeProof, Speed Shave and Smart Shave shavers are just now available at online retailers such as Amazon as well as select retailers nationwide and at More product information and grooming tips can be found at For more product updates and advice, follow Wahl Grooming on Facebook and Twitter.

About Wahl Grooming

Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Still headquartered in Sterling, Ill., this year Wahl is celebrating its 98th anniversary. In addition to manufacturing clippers, Wahl recognized the need for an easier way to keep facial hair well-groomed and created the men’s trimmer category more than a quarter-century ago. Today Wahl offers a complete line of facial hair trimmers that feature the latest in power and convenience, continuing the company’s legacy of superior grooming for real guys. For more information, visit

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