Detroit Man Declared Best Beard In America

Detroit man

STERLING, Ill. (Jan. 9, 2018) – It was a race to the finish line, but in the end Motor City’s own Jason Heien triumphed in Wahl’s annual Man of the Year Contest. From coast to coast, Wahl’s mobile barbershop visited the Top 10 Most Facial Hair Friendly Cities in America in search of the most sensational scruff. After scouring through hundreds of entries, 11 men ‘made the cut’ as finalists in the contest, but no one could keep up with Heien’s beard.

“Our goal in visiting the most facial hair friendly cities is to find real guys with a real passion for great facial hair, and to celebrate them,” said Steven Yde, division vice president for Wahl. “The Wahl Man of the Year Contest not only awards guys who consider facial hair integral to who they are, but it introduces us to guys who are proud to represent their cities –  Jason is a prime example of this.”

According to Heien, “Just as Detroit is in the middle of a big come back, facial hair too has grown in popularity. I think the city’s influx of creative and hardworking people is the perfect environment for facial hair, and I’m proud to be a part of it.”

As the next Wahl Man of the Year, Heien takes home a $1,500 Grand Prize, he will be featured in a national advertisement and he will rightfully reign as an example of great facial hair throughout 2018.

About the Wahl Man of the Year

Dubbed the ultimate ‘mane’ event, the Wahl Man of the Year Contest kicked off in April 2017 when Wahl announced the Top 10 Most Facial Hair Friendly Cities in America. The journey involved a 30-foot mobile barbershop and a team of Master Barbers traveling from city to city to give guys free trims and grooming advice. Whiskered Delegates were chosen at each of the 10 cities, including Detroit which ranked eighth in the nation. One man was also chosen from entries outside of the top 10 cities. These 11 finalists each won $500 and a Lithium Ion Stainless Steel Trimmer. Online votes then helped Heien rise to the top of the facial hair food chain.

For more information about Wahl’s Facial Hair Friendly Cities Tour, or the Wahl Man of the Year Contest, visit

About WAHL Grooming

A quarter-century ago, Wahl recognized the need for an easier way to keep facial hair well-groomed and created the men’s trimmer category. The Wahl Groomsman was the world’s first battery-powered facial hair trimmer, and featured the same high-quality, precision blade technology that had defined the brand since it began in 1919. Today, Wahl offers a complete line of facial hair trimmers that features the latest in power and convenience, continuing the company’s legacy of superior trimming innovation. For more information, visit

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