Press

Men take note, women across the country have come down with a case pogonophilia. Before panic ensues, however, a simple Google search will reveal this follicular phenomenon is in fact — a love of beards. What’s even more interesting is that facial hair enthusiasm from the women of Philadelphia was a contributing factor in the fifth annual ‘Most Facial Hair Friendly Cities in America’ research study from men’s grooming leader Wahl, and helped the city skyrocket to the No. 1 spot.

To honor this accomplishment, Wahl will descend onto the city as it becomes the Mecca for beards and beard lovers alike at The Philadelphia Beard Festival on Sunday, April 29, 2018. The event marks the kick-off of Wahl’s annual mobile grooming tour which includes taking a 30-foot mobile barbershop on the road to visit the 10 Most Facial Hair Friendly Cities in America.

See what other cities made the list of this year’s ‘Most Facial Hair Friendly’:

While on the road, Wahl will select one guy from each tour stop location and one guy from online entries as finalists in the Wahl Man of the Year contest. These lucky few will be crowned champion of their city and then go mano a mano in a facial hair face-off to compete for the ultimate Wahl Man of the Year title. The contest runs through Sept. 27, 2018.